Chew.
30 mins before drinking.
Drink tonight, tomorrow is a new day.
Pre-alcohol
chewing gum.
Chew before drinking.
JOIN THE WAITLIST20% off your first order.
Drink tonight, tomorrow is a new day.
Chew before drinking.
01 / THE GUMFind your
Find your
kind of fresh.
Meet our Peppermint concept pack. A fresh mint flavor for your night-out routine.
PEPPERMINT6 PIECES PER PACKGOOD TO GO
The Fresh Start Pack
PEPPERMINT / 6 PIECESPeppermint. Approved concept pack shown.
In development. Join the founder list and we'll email you the moment we drop.
Free to join. No payment or preorder.
02 / THE RITUAL
Your night-out routine,
Your night-out routine,
in three simple steps.
Drink.
Enjoy your plans. Pace yourself, keep water close, and plan a safe ride home.
Sleep.
Call it a night. Make time for rest. Gum is no substitute for sleep.
03 / THE FORMULA
The formula.
Our formula is being finalized.
Full ingredient details will be shared before launch.
04 / ALCOHOL, EXPLAINED
After the sip.
Most alcohol is broken down in the liver. Here’s a simplified look at the body’s main pathway.
01 / ETHANOL
Alcohol
The alcohol in your drink. The enzyme ADH converts it into acetaldehyde.
02 / INTERMEDIATE
Acetaldehyde
A toxic byproduct. The enzyme ALDH converts it into acetate.
03 / NEXT STEP
Acetate
Further metabolism breaks acetate down into carbon dioxide and water.
ADH: alcohol dehydrogenase
ALDH: aldehyde dehydrogenase
05 / THE WAITLIST
Get in on
the first batch.
We’re excited to bring New Day to you, and we’re working tirelessly to make it happen. Join the waitlist for earliest access and a discount on your first order. We’ll let you know when the first batch is fresh.
JOIN THE WAITLIST 20% off your first order.
LIMITED SPOTS. FIRST ACCESS.Checking spots…
Be part of what comes next.Founder batch
06 / GOOD QUESTIONSLet’s clear
Let’s clear
a few things up.
Does it affect how drunk I get?
No. New Day does not lower blood alcohol, reverse impairment, or make drinking safer. Do not drive or operate machinery after drinking.
Is it a cure for anything?
No. New Day is chewing gum, not medicine. It is not intended to diagnose, treat, cure, or prevent any disease.
Will it work for everyone?
We do not promise a particular result. Ingredient research does not establish how the finished gum will affect you, and individual experiences can vary.
Can I skip the water and sleep?
No. New Day does not replace hydration or rest, and it does not offset the risks of drinking.
What does it taste like?
The current concept is Peppermint. Final flavor and ingredients are still being developed.
When can I buy it?
New Day is in development. Join the waitlist for build updates and first-batch news. Orders and payments are not open, and there is no confirmed shipping date.